Creative Director
Creative Director
IDEA:
Bloomberg Media has an extensive proprietary library of editorial photography, much of which doesn’t live a life beyond a single article. These images document the biggest trends, cultural events and business stories that happen around the world. The idea was to create a photo book that showcased Technology, Markets, Luxury, Energy, and Global News from Bloomberg’s perspective. We used Bloomberg data to annotate the stories with graphs and charts. The final product was distributed to attendees at the Bloomberg New Economy Forum in China.
RESPONSIBILITIES:
Layout design
Photography selection
Art direction